Advertisement For Dagenite Batteries From Motor Cycle And Cycle Trader (fl.1961)

Object number

LDVAL 2013.14.1


Dagenite battery advert taken from the 6th of October 1961 issue of Motor Cycle And Cycle Trader magazine (fl.1961)

Physical description

Advertisement is a full page advert removed from page 18 of the magazine. The opening line ?No matter who drives what...? is printed in capitals at the top of the page, followed by an illustration of a ballerina on a scooter, there is a forced perspective in the illustration as the background is deliberatly blurred, so as to give the illusion that the subject is moving at speed. Below this illustration is the final part of the sentence started above, it reads ?They all drive dagenitely!? this is also in capitals, additionally the word ?all? is underlined, and the company name ?Dagenite? is highlighted in bold, so as to stand out from the word ?Dagenitely?. there is then a short paragraph underneath describing why Dagenite batteries are the correct choice, next to this paragraph is an illustration of a Dagenite battery. At the very bottom is the address for the company and the name of the company.






Whole length: 218mm
width: 146mm

Collection type


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InstitutionValence House Museum
Collection typeEphemera